July 5, 2017
Make no mistake: the use of video in business isn't just a fad. While video communication used to be limited to designated rooms that have computer lab desks, it's now a dominant force in business communication at the individual and group level. As more seasoned veterans decide to transition to this technology, the up-and-comers consider video communication a part of everyday life. They probably wonder how we ever got along without it!

74% of B2C marketers and 92% of B2B marketers use video in their marketing efforts. Video solutions offer another outlet for businesses to show off their products to boost sales.The classic adage of "Adapt or Die" has never been more true in business considering the rate of technological advancement. Face-to-face video conferencing has become a staple in many industries, meaning your company's productivity could be negatively affected by not taking advantage of this valuable resource. It's also not uncommon to see employees videoconferencing with each other while relaxing in active seats at common places such as lounges and meeting areas.
